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8銆佸搧鐗岀鐞�(BrandManagement) 浠€涔堟槸鍝佺墝?鎸夌収濂х編鐨勫畾缇�锛屽搧鐗屾槸涓€绋尟(cu貌)缍滃京(f霉)闆滅殑璞″緛銆傚畠鏄搧鐗屽爆鎬�銆佸悕绋�銆佸寘瑁濄€佸児(ji脿)鏍�銆佹鍙�銆佷俊璀�(y霉)锛屽唬鍛婃柟寮忕殑鐒�(w煤)褰㈢附绋�銆傚搧鐗屽悓鏅�(sh铆)涔熸槸娑堣不(f猫i)鑰呭皪(du矛)鍏朵娇鐢ㄨ€呯殑鍗拌薄锛屼互鍏惰嚜韬殑缍�(j墨ng)椹�(y脿n)鑰屾湁鎵€鐣屽畾.鐢�(ch菐n)鍝佹槸宸ュ粻鐢熺敘(ch菐n)鐨勬澅瑗�;鍝佺墝鏄秷璨�(f猫i)鑰呮墍璩�(g貌u)璨风殑鏉辫タ銆傜敘(ch菐n)鍝佸彲浠ヨ绔�(j矛ng)鐖�(zh膿ng)鑰呮ā浠�锛屼絾鍝佺墝鍓囨槸鐛�(d煤)涓€鐒�(w煤)浜岀殑锛岀敘(ch菐n)鍝佹サ鏄撹繀閫熼亷鏅�(sh铆)钀戒紞锛屼絾鎴愬姛鐨勫搧鐗屽嵒鑳芥寔涔呬笉澧滐紝鍝佺墝鐨勫児(ji脿)鍊煎皣闀�(zh菐ng)鏈熷奖闊夸紒妤�(y猫)銆� 鍝佺墝鏄秷璨�(f猫i)鑰�(娉ㄦ剰锛屼竴瀹氳臣(g貌u)璨疯€呮垨鑰呮湁璩�(g貌u)璨疯兘鍔涗笖鏈夎臣(g貌u)璨锋剰鍚戠殑鑷劧浜�)灏�(du矛)浜庢煇鍟嗗搧(鏄波骞ｄ氦鏄撶殑鐢�(ch菐n)鍝�锛屼笉鏄互鐗╂槗鐗�锛屼篃涓嶈兘鏄磮(z猫ng)鍝侊紝涓嶈兘鏄櫘閫氱敘(ch菐n)鍝�锛屼竴瀹氳鍦ㄦ祦閫氭笭閬撶暥(d膩ng)涓瓨鍦ㄧ殑)鐢�(ch菐n)鐢熺殑涓昏鍗拌薄(鎯虫硶鏄富瑙€鐨勶紝涓嶄竴瀹氬拰瀹㈣鐩哥)锛屽苟浣垮緱娑堣不(f猫i)鑰呭湪閬告搰瑭插晢鍝佹檪(sh铆)鐢�(ch菐n)鐢熻臣(g貌u)璨峰亸濂�(鏄亸濂斤紝鍙兘鏄帓浠栨€х殑锛屼篃鍙兘鏄浛浠ｅ墰鎬х殑锛岃嚦灏戞槸娑堣不(f猫i)鍋忓ソ鏇茬窔鐨勫垏绶氭槸澶т簬闆剁殑)?锛熷仺Y(ji茅)鍚庨€ｇ祼(ji茅)璧蜂締锛氬搧鐗屾槸娑堣不(f猫i)鑰呭皪(du矛)浜庢煇鍟嗗搧鐢�(ch菐n)鐢熺殑涓昏鍗拌薄锛屽苟浣垮緱娑堣不(f猫i)鑰呭湪閬告搰瑭插晢鍝佹檪(sh铆)鐢�(ch菐n)鐢熻臣(g貌u)璨峰亸濂� 灏�(du矛)浜庡緢澶氫腑灏忓瀷浼佹キ(y猫)渚嗚锛屽搧鐗岀殑鍏�(n猫i)娑靛湪涓€瀹氱▼搴︿笂鍙嶆槧浜嗕紒妤�(y猫)鏂囧寲锛屾墍浠ワ紝灏�(du矛)閫欓鍨嬬殑浼佹キ(y猫)渚嗚锛屽搧鐗屼笉鍍呮槸灏�(du矛)澶�(鍒嗛姺鍟�銆佹秷璨�(f猫i)鑰�)閵峰敭鐨勫埄鍣�锛岃€屼笖涔熸槸灏�(du矛)鍏�(n猫i)(鍝″伐銆佷緵鎳�(y墨ng)鍟�)绠＄悊鐨勯亾寰峰姏閲�銆傚湪鐕�(y铆ng)閵蜂腑锛屽搧鐗屾槸鍠氳捣娑堣不(f猫i)鑰呴噸寰�(f霉)娑堣不(f猫i)鐨勬渶鍘熷鍕�(d貌ng)鍔�锛屾槸娑堣不(f猫i)甯傚牬(ch菐ng)涓婄殑闈堥瓊銆傛湁涓€鍊�(g猫)浼佹キ(y猫)瀹惰閬庯紝“娌掓湁鍝佺墝锛屼紒妤�(y猫)灏辨矑鏈夐潏榄�;娌掓湁鍝佺墝锛屼紒妤�(y猫)灏卞け鍘荤敓鍛藉姏”銆�

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